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Spain's Tourism Achieves Unprecedented Success in 2023, Surpassing Pre-Pandemic Levels with 84 Million Tourists and €108 Billion in Spending

Writer's picture: News Agency News Agency

In 2023, Spain's tourism industry experienced a record-breaking year, as confirmed by Spain's Minister for Industry and Tourism, Jordi Hereu. The country welcomed over 84 million international tourists and saw tourism spending reach an impressive 108 billion euros. These figures surpassed pre-pandemic levels, with a 1% increase in tourist numbers compared to 2019 and a remarkable 17.4% surge in spending.

The growth trend continued from 2022, with a 19% rise in the number of visitors and a 23.8% increase in tourism spending. Hereu emphasized the need for sustainable and fair tourism policies that benefit both workers and the environment. He stressed that focusing on spending at the destination and other sustainability-related parameters is crucial.

In addition to the tourism numbers, Spain's social security membership in the tourism sector increased by 5.4% in December 2023 compared to the previous year, with a 6.4% rise in employees.

Jordi Hereu also highlighted the government's investments in the tourism industry, channeling over 3.4 billion euros through the European Recovery, Transformation, and Resilience Plan to modernize and transform the sector.

As Spain prepares for FITUR 2024, the focus will be on sustainability and accessibility, aligning with government priorities. This international tourism fair is expected to feature more than 8,500 exhibiting companies and 136,000 professionals.

Lastly, Turespaña invested 12.5 million euros in advertising and marketing campaigns in 2023 to promote Spanish destinations, including campaigns for the Picasso Year, collaborations with National Geographic and Conde Nast Traveler, and efforts to position Spain as a tax-free shopping destination in the UK. Turespaña's presence at FITUR 2024 will include a dedicated space for presentations and a panel showcasing its historical campaigns.

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